In 2016 three Corporate Wellbeing Companies (Virgin Pulse, Global Corporate Challenge & Shape up) aligned under one streamlined brand to become a global entity; Virgin Pulse. Given the importance of the merge, Virgin Pulse redefined their core values to include the best elements from all three companies.
As lead designer I was tasked with creating all values, from concept through to the final product. Being a ‘seriously fun’ company, incorporating vibrancy and surrealism in each of the values was key. The final set of values were revealed at a Global Conference in Boston (Nov 2016).
We don't wait to be told - we're hungry to find a better way to get the job done. We share our ideas, however big or small, because we know that even small changes can achieve big results. We ask the hard questions to find the right answers. By finding the 'why', then we discover the 'how', even if that means turning everything on its head, upside down and inside out.
If there's a better, faster, simpler way to make things happen, we'll find it.
We thrive when we're challenged and we're not afraid to take risks. Because courage is being scared to death but saddling up anyway. Sometimes it's the tough conversations with our colleagues and our clients that get the best results. We're straight talkers - considered and considerate.
We're bold giving feedback, and brave accepting it, up and down the line.
If changing the world is our destination, then getting there is half the fun. We love the serious work of improving the health and cultures of our clients, but if we can't have fun along the way, we're missing our own point. We put in the hard work, and we celebrate the wins - big and small.
Laughter is the music that fills the office and keeps the dance floor buzzing. And that's why our clients and members want to join the party.
Our word is our reputation. We live or die by it. If we say we'll be there, we'll be there. On time and committed. We go above and beyond to deliver to our clients, our members and to each other. We take employers' most precious resources - their people - and deliver them back, better than ever, ready to perform at their best. It's a huge privilege and an even bigger responsibility.
When it comes to what we do, how we do it and how we treat each other - others make promises, we deliver.
Live And Breathe It
To be authentic and genuine in who we are and what we do, we need to live and breathe it. We need to show our clients and members what a culture of health and engagement really looks like. And it starts with you. Organize that walking meeting. Head to the gym at lunch. Sleep well, eat well. It's what gives you the energy and clarity of mind to get the best out of every day.
Because when we 'do', they follow. Our clients, our friends, and our families. Lead the revolution.